AdAuction is a Wordpress Plugin which implements an auctioning
and quick buy system for advertisement space on a wordpress page. Wordpress pages and posts can be populated with adcertisement space
aka. billboards which can be claimed for sepcified periods of time by advertiserts.These Advertisers simply have to register with the
system and afterwards click on a billboard to claim it for their ads.
Advertisements which have been successfully claimed can be edited right away with text and images and may show up as such
for every normal visitor of the Worpress site until the campign period expires.
All these steps can be performed without any further administrator interaction. Payments and refunds are performed transparently via PayPal.
You may see AdAuction in action on lineup.shoes...
As a Wordpress plugin AdAuction automatically generates billboard groups (aka advertisement space) on every Wordpress page/post that have been tagged for advertisement. Initially these billboards are empty and up for sale. If someone is interested in claiming the billboard for a given campaign period she may register at the AdAuction system and place bids on the billboards in question or directly purchase the advertisement space if it has been configured to be available via direct purchase. Bids will be paid for via PayPal immediately and refunded automatically if outbid.
If one is the current owner (highest or final bidder) of the billboard he may directly edit the text and image representing the advertisement of the billboard. If the time slot (i.e. campaign time) for the billboard is also the current time period the modified advertisement will also be visible as such for all normal visitors of the Wordpress site immediately.
When visiting a Wordpress website any post or page may be "spiced" with "Billboard Groups" consisting of three billboards each. An advertisement on a billboard is represented by an image and an accompanying text. The billboard group may appear anywhere within the text and clicking it will redirect the user to a target URL specified by the advertiser.
If someone is interested in advertising on a specific billboard she may simply hit the "Like to advertise..." link
displayed on each page/post and will be transferred to the "AdAuction Registration" form.
Here one has to provide basic informations about the company for which to advertise and simple credentials like username and password in order to authorize as a validated advertiser for the AdAuction System.
If one already has valid credentials he may simply use the Login... dialog in order to access the AdAuction features.
After registration or login the appearance of billboard changes. Each billbaord is followed by a "CLAIM THIS AD SPACE" button that when hit expands to represent an Auction Status Dialog which shows:
This dialog also gives the opportunity to place a bid on the billboard. Simply us the up/down arrows to set the
bid value and hit the BID button. You will be transfered to the Bidding Dialog on which you may validate
your bid before being redirected to PayPal in order to transfer the amount.
Any other previous bidder will get his payment refunded directly after outbid.
Billboards owned by the advertiser for a specifc campaign period may be edited directly. If the advertiser owns the billboard for
the current time period he may simply upload or drop image files on the advertisement to change the picture or hit the text
to activate a WYSIWYG editor.
Appearances in future campaign periods may be edited by hitting the EDIT button in th Auction Status Dialog below the advertisement for the specific campaign time.
After installation and activation of the AdAuction plugin one has to provide the PayPal client ID and client secret to get started with the plugin. You need to have a valid PayPal credential pair for the REST API apps in order to use the plugin. To obtain a credential pair one has to register his application with PayPal. This registration comes in two flavours.
After this administrators may create Advertisement campaigns. A Campaign defines a period of time for which a set of billboards may be claimed by an potential Advertiser.
In addition one has to define the modus operandi of billboard purchase which either might be either